“New series. New victims.”
Our challenge for the OOH element of our Series 9 campaign for the flagship Dave show was to ‘reinvent’ the line-up image and introduce a conceptual layer that gave the audience more of a flavour of the show’s comedy and tone. The result was a key-art image focusing on the new contestants, dramatising their gruelling, demeaning and, of course, funny, experiences taking on the Taskmaster.
Creative/Creative Manager – Paul Philpott
Photographer – Simon Webb @ Simonwebb.net
Senior Designer – Veer Assi
Design Producer – Sophie Yeoman