UKTV Play – Launch

The product launch for UKTV’s on-demand service UKTV Play.  Conceived and executed in-house by UKTV Creative, the aim of the campaign was to celebrate the different content the service provides, showing the platform as an energetic and disruptive brand.  The on-air campaign was supported with national digital out-of-home, including contextual location and weather-based triggers, handled by creative agency Antidote.  As well as managing the on-air creative, I also wrote and designed a number of the off-air executions included here.

Credits
Creative Manager – Paul Philpott
Campaign Creative/OOH – Antidote
Creative/Director – Matt Goodwin
DOP – Luke Scott
Editor – Tim Ellison @ The Farm
Design – Adam Cutts @ UKTV
Producer – Nina Allsop @ UKTV
Production Co-Ordinator – Sophie Fox @ UKTV