The launch campaign for the Serial Killer season on REALLY. I chose the Rorschach print as the starting point for our creative by virtue of its strength as a campaignable asset we could utilise in various guises on-air as well as in print. The season was hugely successful – the first half of the two week stunt was the channel’s best ever weekly performance in peak, averaging a 0.77% share, making it the 3rd highest rating PSB, with a 27% increase in VOD views YTD.
Creative Manager – Paul Philpott
Creative – Natasha Brinsden
Design – Luke Tilly
Print – MMMultiply