My role here was to create a series of social media assets for the UK launch of Spike TV. A new brand in the UK, part of the challenge was to seek out and define the channel’s voice before moving on to produce the creative to illustrate it, expressing a smart, sharp, aspirational and humorous point of view. I took the project from early concept work through to completion, sourcing all the imagery and writing the copy. I also produced taglines for the channel website and a series of ‘motivational’ statements expressing the brand attitude to be circulated via Instagram. The creative was posted on social media with the channel tagline #LIVEITLIKESPIKE.