The Dave Guide To Winter

Gloom.  Pessimism.  Dejection.  Despair.  All lovely words that describe the suffering we collectively experience throughout the British winter.  It feels like the end of the world. So its time to hunker down, lock all your doors, hammer large pieces of crooked wood over the windows, gather your supplies and prepare to survive the worst months of the year…with Dave.

The campaign comprised tube car panels, on-air promos and location-specific digital creative.

Credits
Creative Manager – Paul Philpott @ UKTV
Senior Brand Manager – Will Gunton @ UKTV
Creative – James Doherty @ UKTV
Designer – Adam Cutts @ UKTV
Illustration – Lee Woodgate @ Son Of Alan
Print Design – MMMultiply
Additional Copy – Hoot Comedy