In addition to performing my role as Creative Manager of the channel, I also worked as the writer, director and editor on this January brand campaign for Dave. The marketing brief was to illustrate how January is made miserable by the onslaught of gym ads, dry months and fad diets, and offer Dave as a more pleasant, wittier alternative. The campaign comprised a 40″ brand launch, four individually conceived show-specific 20″ ATVs, an aligned print campaign, as well as a radio ad and digital assets.
Creative/Director/Editor – Paul Philpott
DOP – Paul Newton
Additional Material – Hoot Comedy
Print Design – MMMultiply