REALLY Brand 2016


Best General Channel Image Spot

PromaxBDA Europe 2017 SILVER WINNER
Best General Channel Image Spot

“The most important stories are the ones that are real.”

The goal of this campaign was to reposition REALLY as the home of real-life TV.  To do this we created a campaign of interviews with real-life contributors who had a powerful true story to tell, with each film linked to one of the channel’s different content pillars –  Crime, Extraordinary Documentaries, Emergency and Paranormal.  Shot sparingly as simple portraits, the results were emotive, powerful and engaging, bringing a new level of quality to the channel, aligning the disparate genres and cementing its status as a curator of compelling real-life content.

The origjnal launch 60″ won gold in the Best General Channel Image Spot category at Promax UK 2016, and a longer iteration of Jackie’s interview was nominated in the Best Longform or Content category.  2016 was the first year creative work on the channel had been awarded Promax trophies.

Creative Manager – Paul Philpott @ UKTV
Creative/Director – Joe Kusionowicz @ UKTV
Producer – Nina Allsop @ UKTV
Editor/Colourist – Mark Ferns @ The Farm
DOP – Steve Weiser