PromaxBDA UK 2018 SILVER WINNER
Best Sponsorship Integration
A series of sponsorship idents created to launch the partnership between Tesco Mobile and ‘Weekends on Dave’. Our brief was to execute a campaign of 10″ spots repurposing the Tesco Mobile 2018 rebrand ATV campaign, with the intention of adding edge and humour by repositioning the vignettes through the lens of the Dave brand, specifically focusing on relatable insights around mobile phone usage.
Credits
Creative/Copywriter – Paul Philpott
Producer – Daniel Wimborne
Design – Callum Parrish
Voice – Jake Yapp
