Dave CALM Partnership

Best Content Partnership or AFP – HIGHLY COMMENDED
Broadcast Digital Awards 2019

‘Be The Mate You’d Want.’

The start of a year-long partnership between Dave and mental health awareness charity CALM (the Campaign Against Living Miserably).  To launch our ‘Be The Mate You’d Want’ campaign we completely took over a four-and-a-half minute primetime ad-break to start the conversation and give viewers a genuine space to contact a friend who might be in need. Voiced by comedian James Acaster the break was hugely well-receIved, with a massively positive response on social media, even rating highly with the 16-34 demographic.  The break take over was backed up by an on-air promo campaign, as well as press ads, beer mats and sponsored coffee cups.

Credits
Creative Manager/Creative – Paul Philpott
Creative/Copywriter – Aaron Gillies
Voice – James Acaster
Design –  Dani Liqueri
Animation – Jade Dauncey
Design Producer – Sophie Yeoman
Brand Manager – Cherie Cunningham
Head Of Planning – Hannah Turnbull
Head Of Compliance – Steve Whyte