GOLD Best Channel Branding, Promax UK 2023
The Dave rebrand introduced a completely evolved look and feel for the brand – a new system that played with the world; taking the smart, comic, conversational tone-of-voice and applying to the biggest canvas of all: everyday life. A refined logo, a new expressive family of fonts, multiple textured backgrounds paying homage to the channel’s iconic ‘Chalkboard’ but adding colour and life to our assets, as well as a new suite of idents each incorporating space for updatable, contextual copy to keep the channel relevant and, above all, funny.