To amplify the launch campaign for U&Alibi’s new crime thriller I, Jack Wright we wanted to take our key art to the next level – displaying it on a huge scale in a central London location, animating the wills that cover the image and then setting fire to them. Working with The Berry we executed using a fake out-of-home treatment, then shared the video on social. This was the (flaming) cherry on top of the cake for a campaign that also incorporated eye-catching key art and an AV launch spot voiced by Trevor Eve.
Credits
Head Of Creative – Paul Philpott
Senior Creative – Aidan Hackett
Artwork – Tom Webster
FOOH – The Berry Agency
