A series of Primetime sponsorship idents for the Citroen/Dave partnership, focusing on their ‘electrified’ range of EV and hybrid vehicles. I worked on the project from ideation to pitch, then as director and editor. There were four models featured – the Ami, C5X, EC4 and C5 Aircross- each getting its own look and feel. Virtual production facilities and VFX/post were provided by Quite Brilliant.
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