The launch campaign for the third series of U’s hit crime drama The Chelsea Detective. To thematically cement the link between our hero DCI Max Arnold and the location where he works, we created an image in which Max’s portrait is literally realised in the streets of the borough of Chelsea. Working with artist Ed Fairburn, the basis for the key art was a real illustration, which then flexed across the campaign in OOH, AV and Social.
Credits
Head Of Creative – Paul Philpott
Senior Creative – Ceri Payne
Illustrator – Ed Fairburn
Producer – Holly McIvor
