Dave 2021 Brand

We’ve got tonnes of new original comedies….but don’t take our word for it…

We know that a lot of people still view Dave as a repeats channel, and to challenge that perception we want to tell everyone how incredible our new, original comedies are.  The problem is, Dave doesn’t really do boasting.  With that in mind, we thought it would be a good idea to let our viewers do the shouting for us.  But, this being Dave, the reviews we picked were suitably downbeat…  The campaign went out nationally in 48 sheet, Transvision and D6 formats.